2008, Analytics, Churn Rate, Price and Pricing

How to Use SaaS Marketing Metrics To Track Your Growth

Directive Agency

JUNE 18, 2020

Churn rate. For SaaS businesses, a target churn rate is typically around a 5-7% annual churn. Churn rate is the percentage of customers that stop using your product or service, annualized. You must generate more revenue than you churn. Track this metric to help you forecast future revenue.

Lead Ranking

Lead Ranking Work Management Marketing Management Marketing Qualified Leads

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Then 2008’s recession slammed into Paychex’s market with hurricane force.

Cost per Acquisition

Cost per Acquisition Paid Search Agency CPA Planning

B2B Marketing Zone

How to Use SaaS Marketing Metrics To Track Your Growth

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

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