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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

What factors should be taken into account when developing a new AdWords campaign? Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? How can the Google AdWords search-based keyword tool be used for competitive research?

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Define your business objectives and what you expect to accomplish.

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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

Josh advises marketers to begin by figuring out where members of their target audience congregate online, identifying specific objectives in reaching out to them, and developing a strategy to achieve those objectives. Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?) should we be on Twitter?),

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Objectives differ.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. In order to generate leads marketers have to know how to use the analytics. Measure what counts for your site, your business, your objectives. Ardath Albee's Tip.

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Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Social Media Examiner.

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