Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. In fact, social media can’t get close.

Social Media 100

Social Media Media CMO Marketing Mix 100

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Brandwatch Marketing

OCTOBER 3, 2022

Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming. Best Free Social Media Influencer Tools. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

Tools 92

Tools Blogger Demographics Social Media 92

Biznology

NOVEMBER 23, 2011

Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized. Budget, that is.”

Social Media 80

Social Media ROI Media Social Networks 80

SocialPilot

JANUARY 31, 2024

This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Predictive analytics: Predictive analytics use data to forecast future sales results. Enter: social selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

markempa

DECEMBER 16, 2008

I came across a blog this weekend that reinforced my thoughts. started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Promoted new blog posts and upcoming webinars. Frequency of your tweets.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. In addition, 32 percent of the population have listened to a podcast in the past month, up from 9 percent in 2008. Here’s what you should know.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Trade Press Services

MARCH 11, 2024

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. Q: Can you tell us more about the current trend of diminishing use of search and social?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Don’t Underestimate Social Media.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Short videos and motion graphics are often my go-to forms of media. We work together!

Research 107

Research Ad Building Storytelling Content 107

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. But, it also impacts our professional lives as well—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Online Marketing Institute

JULY 31, 2012

E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? Usually those that did the transforming came along as social and cultural changes set the stage for this transformation. We can argue the relative contributions of the technology and the social context.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Parse.ly

FEBRUARY 24, 2021

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Bannerflow

FEBRUARY 11, 2019

Thanks to added analytics and optimisation features from the Bannerflow CMP. The right technology can provide accountability over budgets, analytics, and optimisation. In terms of media buying, it is important to choose a tool that doesn’t over complicate the process. appeared first on Bannerflow Blog.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

ClearVoice

MAY 4, 2020

Whether it’s a blog post, marketing email, or even a YouTube video description, using link shorteners is incredibly useful. Links help describe the content , but are lengthy and aren’t exactly the easiest to share in emails, on web pages, or on social media. Bitly pros: Feature richness. There is a lot to love about Bitly.

Enterprise Management 69

Enterprise Management Best Practices Pricing Price 69

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?

RSS 20

RSS Best Practices Business Blogger 20

Bannerflow

APRIL 6, 2023

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52