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96% of top level marketers believe that tech is driving in-house. Why?

Bannerflow

With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost. Thanks to added analytics and optimisation features from the Bannerflow CMP. The right technology can provide accountability over budgets, analytics, and optimisation.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

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Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. While this can serve as useful shorthand for communication within the organization or community, it also creates a barrier between that group and the rest of the world (e.g.,

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

tools, to get past some of those communication barriers â?? Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. I work with Bonasources Wild Apricot marketing team. Random Thoughts on Life and Work. Wild Apricot Updates - June 2008. Google Analytics.

Web 2.0 100
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? It’s going to be very interesting to see what happens when the young bucks and buckettes of today’s wired world hit the adult work force. Supernova 2008 - Interview with Umair Haque. April 2008.

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer

The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. The barrier for entry is incredibly doable. Let’s first walk you through how it works, then we’ll dive into some of the finer details about this strategy.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively?