Valasys

DECEMBER 18, 2019

They specialize in an array of topics related to inbound marketing & are pretty well-known for writing the how-to-blogs on subjects such as marketing, inbound methodologies, blogging, SEO, automation, social media marketing, customer support & customer relationship management.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Analytics are largely handled outside the system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Varicent

MARCH 8, 2018

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. If you were to rewind my career 15 years ago, it would look much more traditional around outbound marketing and events person, but you wouldn't see a lot of data and analytics focused disciplines.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Anything Goes Marketing

JANUARY 27, 2008

This is also easy to do by examining the search terms from your analytics program. This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Technorati Tags: email marketing, segmentation, tips, e-mail best practices. then the cost to re-build your database.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Contently

NOVEMBER 18, 2016

Data, optimization, and automation have now become central parts of marketing strategies. Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Marketing Insider Group

DECEMBER 3, 2019

When looking at SAP’s web analytics, I realized that no early-stage prospects were reaching the website with questions like “what is big data?” IBM’s IT Services blog covers information about the business side of using technology such as talent acquisition, data protection, automation, and customer analytics.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Customer Experience Matrix

DECEMBER 7, 2011

LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Back to LeadLife.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Ambal's Amusings

OCTOBER 15, 2009

There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Sharpspring

APRIL 20, 2020

Check out the graph below charting profitability before, during, and following the 2008 recession. . When the economy is down, maximizing every opportunity and converting every lead possible is more critical than ever, and a solid marketing and sales automation platform is a must-have to accomplish that. Website Analytics.

Marketing Automation Services 75

Marketing Automation Services Industry CMS Work Management Marketing Management 75

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. IO is also integrated with GX Software BlueConic to track and segment Web site visitors.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics. But segments don’t buy; individuals do.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Use Zapier to automate your web applications. The blog might be one of our favorites.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. This is up from 16% in 2008. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. Marketing Automation (81). Facebook Insights. Blogging varied by industry type. Tweet This! Webinar (84).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

DECEMBER 16, 2014

November 2008 was a blowout lead gen month. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. The segmentation was simple and sweet (and even to this day, our segmentation is pretty similar). Instead of one offer per month, we created TWO.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. 2) Programmatic Advertising.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Adobe Experience Cloud Blog

JANUARY 3, 2017

For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. This will not be tenable over the long haul.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126