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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Reverse IP look up appears to be the new thing here.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website.

Sales Qualified Leads 40
Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40
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