2008, Analytics, Automation and DemandBase

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. In both cases, Marketing can and should help.

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

The Future of B2B is Changing. Are You Ready?

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