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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning. Highlighted Content : 33.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. and take physical measures to reduce gender inequality. . I’ve helped many companies to build processes and drive value through various Account Management and Customer Success roles.

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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . If you’re in the same boat, don’t worry – we’re here to help! Content is quickly becoming marketing’s top money-making channel in today’s digital landscape.

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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . If you’re in the same boat, don’t worry – we’re here to help! Keep reading for expert advice from our seasoned panel of executives. .

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What Is Social Media Automation? Definition, Best Practices, and Top Tools

Martech Advisor

It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. Don’t schedule too far in advance.

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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Which digital tactics do you feel are best to help explain difficult subjects? Liz Koenig is the Social Strategist for IBM Research. ” What an origin story!

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