Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Versium

AUGUST 14, 2018

. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Particularly for large, complex campaigns, automation software can improve efficiency and reduce total costs.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Anything Goes Marketing

JANUARY 27, 2008

This is also easy to do by examining the search terms from your analytics program. How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Why do we need prices on B2B websites? Copyright © 2010 Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Marketing Insider Group

FEBRUARY 3, 2011

.&# Joe Zuccaro (aka @joezuc ) is the President and CEO of Marketing and Sales Automation company Allinio and Founder and Chairman of the award. As I said at the top of this article, the most important thing that has helped me is following in the footsteps of some amazing Tweeps that I admire. Not Just A Popularity Contest.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. in January 2008. Related Articles. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Howard Sewell's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Oktopost

MARCH 28, 2022

Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. Social Automation. How we arrived at the above ratings: We compared each Hootsuite alternative for five basic features: Social Media Management : Can you automate, schedule, and batch social posts?

Enterprise Management 99

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 99

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. Get articles selected just for you, in your inbox Sign up now How do you nurture leads? Every week, I review the analytics for my nurturing activities. This relationship-building is the force behind lead nurturing. Here are the tools I recommend: ?‍?

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

OCTOBER 30, 2016

The above cartoon by Tom Fishburne was not part of the original article. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

NuSpark Consulting

MARCH 1, 2016

You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two. Research from 2008 indicates that people only read about 20% of the text on an average web page. For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics. Measure Everything.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? " [link] [link] Mandy Bobolia Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Douglas Idugboe advises Twitterers to keep their Twitter handle as short as possible (to help with retweets), avoid automated DM welcome messages (hate these!),

Twitter 100

Twitter Stats Tools Tips 100

chiefmartech

SEPTEMBER 17, 2018

The following is a guest article by Donny Dvorin , general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. It’s reminiscent of exactly 10 years ago on July 10th, 2008 when the iPhone App Store launched with 500 apps. Data Privacy.

Paid Search Agency 81

Paid Search Agency Work Management Companies Marketing Management 81

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? Not all web analytics code is created equal. Is there something here for me?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. This is up from 16% in 2008. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. Marketing Automation (81). Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

NOVEMBER 14, 2023

In this article, we’ll help you decide. Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. The only question is, which one do you choose?

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Convince & Convert

APRIL 7, 2010

Facebook Success Summit – 22 Sessions on Everything Facebook [link] @joel_hughes Great article…I do find it funny to hear people (even people who “get&# Twitter) scoffing at Foursquare. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). Sounds like the merger is a winner. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Buzz Marketing for Technology

JUNE 27, 2008

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. Writing, Speaking and Consulting on School Technology and Library Issues. Home What’s new? a very low wage scale.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. UPDATED FOR 2020!

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Adobe Experience Cloud Blog

JANUARY 3, 2017

For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. I firmly believe that embracing more adaptive and intuitive systems, like smarter and automated ways to engage with customers, has little downside.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126