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[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"

B2B Marketing Directions

In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

CMO 52
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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Don’t neglect mobile just because your analytics say most visitors are on desktop. Showing Your Good Side.

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Is Your Business Ready for Mobile-First Indexing?

Webbiquity

Check your analytics. Founded in 2008 as an elite digital consultancy with core competencies in organic and paid search, Techwood is an Inc5000 member for 2017, headquartered in Atlanta, GA, with a team of 17 supporting 60 clients. Here are a few tips to help you to get ready for mobile-first indexing.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

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How B2B brands can benefit from social listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

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Theresa Kushner: Spotlight on the expert

Martech

” Theresa Kushner has been at the center of marketing data and analytics since the beginning. You had to get hands-on with marketing intelligence and analytics? When I went to Paris, the whole push for numbers became a big deal and I played a big role trying to figure out the analytics of things. A: It was a surprise.