Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
KoMarketing Associates
JANUARY 6, 2014
Now that their camera is on mobile to cloud (they have a lot of video/processing data in the cloud), they see themselves as an analytics company, getting out of hardware and into SaaS business. Because of this, individual/specific analytics are much more important for measurement and ongoing marketing analysis than they have been in the past.
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