Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Analytics are largely handled outside the system. The system does provide its own Web analytics module, or it can import data from Omniture or Coremetrics.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

The system provides its own Web analytics, based on page tags. True Influence was released in late 2008 and currently has about fifteen clients. Campaign reporting in True Influence includes campaign activities (emails sent and received, page visits, etc.) and lets users drill down to the list of individuals in each campaign.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2012

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

DECEMBER 7, 2011

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Specific options include marketing strategy, content creation, design, lead nurturing campaigns, lead process definition, and analytics.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

MAY 8, 2008

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. The software itself costs $30,000 per terabyte of source data (one-time license plus annual maintenance), which puts it towards the low end of other analytical systems.

Analytics 120

Analytics Analysis Software Click Rate 120

Customer Experience Matrix

JANUARY 29, 2009

The product itself was launched only in 2008 and currently has about a dozen customers. The most obvious is that “real time analytics” and “real time interaction management” are increasingly prominent topics among marketers. Real time analytics provides insights into customer behaviors at either a group level (e.g.,

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 15, 2012

The decision system may share campaign flows, offer definitions, customer data, analytics, and other features with the campaign manager. RTDM has been around in some form since 2008, although the tight integration with SAS Marketing Automation is more recent. RTDM can be installed on-premise or hosted by SAS.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

APRIL 14, 2009

LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. LeadLife was established in 2006 and released its first version in September 2008. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. The company now has about 20 clients.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 10, 2009

No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner. Revenue for 2008 was $120 million and had risen 50% from the previous year. enhanced support for enterprise-level deployments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120