Crimson Marketing

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. Companies Using Big Data the Right Way. How Domino’s Used Data to Heat Up Their Marketing.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Then 2008’s recession slammed into Paychex’s market with hurricane force.