Customer Experience Matrix

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Flytxt is a good example. The system has advanced capabilities throughout.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

Hopefully I'll be able to post a more substantive analysis tonight or tomorrow. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. A dashboard lets users pick widgets to display selected information.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

My analysis is below. Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. In the absence of real information, I’ll just blindly speculate. Summary: Eloqua's registration statement offers new and interesting details about its business.

Eloqua 120
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. These start with searching for articles to analyze.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

I've since been informed that Personality Grader was an April Fool's joke.]) But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people. These draw from its roots in Web traffic analysis. The scope of Hubspot makes it somewhat difficult to assess.