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4 Ways Technology Has Changed B2B Selling

Zoominfo

The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Manual analysis is not only time-consuming, but it also leaves you prone to errors.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Listen to what your peers have to say : 93% of marketers agreed that interactive content is effective in educating its buyers. As you know, those days are long gone.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.