Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Valasys

FEBRUARY 20, 2023

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

The Lead Agency

OCTOBER 4, 2017

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. Sentiment analysis and client monitoring. However, the advent of machine-based learning has led to more advanced analytics and monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KoMarketing Associates

JANUARY 6, 2014

” It may help to think of it this way: What are your ideas? Now that their camera is on mobile to cloud (they have a lot of video/processing data in the cloud), they see themselves as an analytics company, getting out of hardware and into SaaS business. It helps to be willing to make mistakes and adjustments on the fly.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

ClickZ

JANUARY 29, 2020

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 60

Enterprise Management Work Management Marketing Management CMS Development 60

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). These start with searching for articles to analyze. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. StartupNation Blogs.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Biznology

NOVEMBER 23, 2011

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. So rather than trying to spin the tangential metrics, help those grounded in the P&L to “get it.”

Social Media 80

Social Media ROI Media Social Networks 80

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Bundling 120

Bundling Small Business Marketing Work Management Paid Search Agency 120

Martech Advisor

DECEMBER 6, 2019

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. Knowing the CLV is imperative for the business to help strategize the business in a way that retains existing customers and acquire new ones.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Directive Agency

JUNE 18, 2020

Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. The only way to measure growth from SaaS search marketing (and all other marketing) campaigns is revenue. Track this metric to help you forecast future revenue. See the SaaS marketing template our team utilizes: the LTV:CAC method.

Lead Ranking 59

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 59

Buzz Marketing for Technology

JULY 24, 2008

This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Contact Us.

Companies 100

Companies Work Management Advertorials RSS 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. But too few marketers understand how to use it as a strategic route-to-market.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 23, 2016

Google Voice Search queries have seen a 3400% increase since 2008. In its analysis of these categories, Search Engine Land broke down the different searches that took place within each of them: Personal Assistant: Reminders, shopping and to-do lists. And because it’s getting better, more people are adopting voice search.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Vision Edge Marketing

DECEMBER 6, 2011

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. Basically, analytics is about deriving insights from data. Analysis involves breaking data into smaller parts to increase insight. What Is Cross-Channel Analytics?

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

It’s true — online engagement analysis is not for the weak of heart. To help your staff? Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. And the more time you spend online, the more likely you are to suffer relapses.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Thank you!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. JF : It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Klout - Klout is a measure of social influence.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

ClearVoice

APRIL 15, 2019

As you may know, there are two main SEO tool subsets: Analytical / backlink tools. In last week’s #MarTechMonday post we looked at two tools that fit within the analytical and backlink building toolset, where we reviewed Majestic and Ahrefs SEO tools. Although most boast a variety of features, they are not all created equal.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

APRIL 17, 2020

At Single Grain, we've been able to help current and prospective clients, so we put together this checklist on how to adjust your SEO approach to suit the current circumstances. First, Conduct a Content Decay Analysis. You may not see these changes right away, so repeat your measurements periodically.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

Oktopost

MARCH 28, 2022

Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. Does the platform provide social sentiment analysis ? Advanced Metrics : Does the platform offer basic reporting and analytics? Social Listening : Can you engage in brand monitoring? paid socials)?

Enterprise Management 99

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 99

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. We have also found asking appropriate questions and product usage details help identify these folks. Thanks Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth Hacking is a popular buzzword, but does anyone really know what it means?

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Martech Advisor

MARCH 11, 2020

The success of digital transformation will not be measured by how much companies invest in innovative technologies, but in how well they use those technologies to elevate and maintain the customer experience. Some now include analytics like predictive modeling or machine learning; others integrate channel delivery applications.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Parse.ly

JULY 25, 2019

Content is a strategic value, and Rose argues that it should be measured as any asset would be. But even a world-class content analytics platform isn’t immune to the variable pressures of business. This was leading up to the 2008 presidential election, between then-senators Barack Obama and John McCain.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45