article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Use tools like CRM and other AI-driven tech to streamline data analysis and draw insights across multiple platforms.

article thumbnail

How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Adam Saxton

Onalytica B2B

Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. I also had exposure to SharePoint and Analysis Services, which included Power Pivot. I started blogging and speaking in 2008.

article thumbnail

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki. 5 Keywords.

article thumbnail

4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Predictive analytics: Predictive analytics use data to forecast future sales results. Sales forecasting used to be largely guesswork – but with the latest technologies and data analysis, forecasting is much closer to being an exact science.

article thumbnail

30 fascinating facts about organic vs paid social media

Biznology

36% of businesses use social media analytics for more than competitor analysis. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. Marketing Charts ).

article thumbnail

Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts. BuzzSumo brings together content sharing analytics and influencer identification into one simple dashboard. Klout is probably the most well known tool on this list.

Tools 96