Biznology

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Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. A new business solution will only be adopted if it emerges from research and analysis at the middle management and worker levels. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets.

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30 fascinating facts about organic vs paid social media

Biznology

36% of businesses use social media analytics for more than competitor analysis. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. Marketing Charts ).

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The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. But that’s only half the story.

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Full time, internship, or freelance?

Biznology

Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Internships have changed a lot recently.

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How Tim Cook is transforming the Apple brand

Biznology

The virtues of trust, integrity, and transparency also reflect the values of the Apple brand today and help explain its obsession with consumer privacy and security, including its current clash with the Government over opening up their iPhone for FBI analysis. shareholder value).

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The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Why stop at sentiment analysis when you can identify conversation within the steps of your own buyer’s journey? I’ve been in this business for the last five years and I’ve seen a lot of changes.

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Bean counters and Innovators: Facing off on social media ROI

Biznology

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Discussions on the ROI for Social Media tend to be very polarized.