2008, Amazon and Purchase - B2B Marketing Zone

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

APRIL 22, 2013

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion.

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Today’s big branding issue: what should companies stand for?

Biznology

APRIL 16, 2015

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. At the same time, there is a growing appreciation of the vast potential purchasing power of the 86 million Millennials, which has become a key driving force behind this debate. It isn’t a religious issue.

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B2B Marketing Zone

Biznology

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Today’s big branding issue: what should companies stand for?

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