Attack of the Customers Press Release
Paul Gillin
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each.
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