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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer’s lifecycle with the company. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

Customer 360 profiles are the foundation for delivering customer experiences that set companies apart from the competition and meet ever-increasing customer expectations. Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. This is commonly called "Customer 360." Data is the New Currency.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Top Tools for Audio SEO and Podcast Analytics. Don't add a landing page on your company website for your podcast. Audible is a podcast directory from Amazon. You can submit your podcast to Audible and Amazon music by visiting Amazon Music | Podcasters and adding the RSS feed of your podcast. What Is Audio SEO?

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7 Ways to Adjust Your SEO Strategy in Uncertain Times

Single Grain

As tempting as it may be to hunker down and see how things play out, taking your foot off the gas pedal of your SEO and digital marketing campaigns could put your company at a disadvantage both now and when the world eventually recovers. More Resources: These 75 Tech Companies Are Giving Away Free Tools to Support Businesses During COVID-19.

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QlikView 9.0 Reaches for Broader Business Intelligence Market

Customer Experience Matrix

More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. (Of No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner.