Biznology

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion.

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Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. This all changed with what we call the Lehmann Shock in 2008. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.

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What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Amazon Echo Dot promises not to spy on you. ’s Lasica’s conspiracy thriller, Catch and Kill is available free on Amazon on May 20-21.

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Today’s big branding issue: what should companies stand for?

Biznology

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom. Tim Cook wrote in an article in the Washington Post in March that “discrimination, in all its forms, is bad for business.

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From Shareholder to Stakeholder – A New Corporate Purpose and Brand Identity

Biznology

The 2008 Recession reinforced all these negative perceptions and led to new regulatory scrutiny which further polarized society. CEO’s from other top companies (Jamie Dimon-Chase, Tim Cook-Apple, Jeff Bezos-Amazon, Mary Barra-GM, etc.), Only 49% of the U.S.