Remove aging
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KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing

Sutherland will show how marketers can use humor to accelerate growth into new markets with new audiences. Marketing agency gyro was named BMA’s Global B2B Agency of the Year for 2014, 2015 and 2016. The firm was also awarded 2016 Agency of the Year by Ad Age.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise. All Rights Reserved.

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The Power of Marketing Personalization in President Obama's Re-Election

Hubspot

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. It was personalized. The Importance of Personalized Content in Obama's 2012 Campaign.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. of Tiecas, Inc.

B2B 60
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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Crazy Egg and KISSmetrics were born out of the needs we saw working with marketers at ACS. Head of Marketing for HubSpot Labs, HubSpot.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

Google was the number one non-vendor site used to do product research and the reason cited most often was that industrial marketers have improved their search strategies and are now more capable of returning relevant results. There were some surprising and interesting twists to all the data as some of them are broken down by age groups.

Design 60
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Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]

Hubspot

Conducted in early 2011, the report surveyed 2,020 Americans age 12 and older. While in 2008 online video consumed 2 hours and 20 minutes from people’s time per week, now it retains their attention for longer. Free Download: How to Use Online Video for Inbound Marketing. This is a fortunate reality for businesses.