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The Stratification of Social Media Listening

Biznology

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.]

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). This growing trend refers to salespeople using social media to interact with prospects and customers. As social media continues to grow, so does social selling. Know right away if a person is happy, mad, or critical.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.