4 Ways Technology Has Changed B2B Selling
Zoominfo
FEBRUARY 28, 2018
Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The goal of B2B selling is to reach prospects and form meaningful connections with them—all in an effort to influence their purchase decisions. Sentiment analysis – quickly analyze aggregated lists of social conversations and their general sentiment.
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