[Research Round-Up] B2B Highlights From "The CMO Survey"
B2B Marketing Directions
MAY 14, 2022
The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The Topline Report" - This report provides response data at the aggregate level for all survey questions. For most of that period, many parts of the U.S
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