Remove aggregator customer
article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, microblogs (Twitter, Friendfeed , etc.),

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Reverse IP look up appears to be the new thing here.

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Start with a Lead Twitter BrianJCarroll. Laura Patterson's book Marketing Metrics in Action.

ROI 100
article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

article thumbnail

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

article thumbnail

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / Customer Support. The goal of Get Satisfaction ( recent coverage ) isnt really to crowdsource customer service, so much as to make it easier for people to get access to companies they have an issue with. Research & Development. Research & Development. 22 Comments.