Quaero AdVantage CDP Bridges Identified and Anonymous Data
Customer Experience Matrix
FEBRUARY 2, 2017
We’ve seen some of that in the Customer Data Platform industry, but there’s a twist. In that world, there was no such thing as an anonymous customer and most data was neatly structured. It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014.
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