Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · Essentially, it was a short-form of the book " Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers " two or three years before Naked Conversations was written. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! April 2008. March 2008.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.

Curation 60

Curation RSS Content Marketing Web 2.0 60

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by Though acknowledging some problems, Pandia calls it an "amazing resource."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

If you break down the impact we’re having on our customers, Marketo helps improve revenue dramatically across all sectors – customers often cite figures like a 40 percent increase in revenues, 12 percent uptick in contract values and more. trillion over the next three to five years (source: RPM Quotient Study ).

B2B Thought Leadership 48

B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0,

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Hubspot

APRIL 10, 2019

Additionally, structured data can make your organization more visible to potential customers and increase your click-through rate by up to 30%. Check out this Google result for “pool tables” from 2008. So, how does structured data affect what we (and our customers) see? Don’t remember? Let’s compare. Conclusion.

Organization 78

Organization Marketing Websites Optimization SERP 78

Buzz Marketing for Technology

JUNE 27, 2008

Customer Relationship Management. Posted Feb 29, 2008. Few go to content aggregators, specialized vertical or topical sites. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Business Process Management. Collaboration. Competitive Intelligence. Content Management. Digital Asset Management.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Hubspot

JUNE 28, 2010

Like tweets, Facebook status updates are micro-content, but when read in aggregate over a period of time they form a tapestry of context. Back in 2008 a New York Times article called this phenomenon “ambient awareness. Want to learn how your customers use Facebook? Photo Credit: incase. Connect with HubSpot :

Facebook 28

Facebook Aggregators Webinar Metrics Social Media 28

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

OCTOBER 15, 2009

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. The real question is, “Are these leads helping our sales team sell more and will these leads become profitable customers?” Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. All the content shown in each email is clickable. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 21, 2010

You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host. The Lawyers R Coming.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Hubspot

NOVEMBER 12, 2010

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place. Your customers may all fit into one bucket.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. They’ve only been around approximately 8 weeks, and they already have thousands of customers. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Martech

FEBRUARY 24, 2022

Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Provides a real-time view of the customer journey to have smarter customer conversations. Target customers. Atlanta-based CallRail was founded in 2011. CallSource.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Online Marketing Institute

NOVEMBER 8, 2010

So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. Largely using humor as a way to hook and engage customers and new customers. The concept, the execution. It was all perfect.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

DECEMBER 30, 2011

It has emerged as one of the most popular web browsers on the internet and allows users to customize their browser through the use of third-party extensions. Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

ClickZ

JUNE 8, 2020

We spoke with Certain’s CEO, Peter Micciche, to learn about their technology and how they’re working with customers to navigate the fundamental shifts in the event industry as a result of COVID-19. Q) Who is Certain’s target customer? Our largest customers run anywhere between 5000 to 20,000 events per year.

Enterprise Management 70

Enterprise Management Work Management Marketing Management Conference 70

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

JUNE 23, 2010

It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers. Firefox - Firefox is an open-source web browser.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / Customer Support. The goal of Get Satisfaction ( recent coverage ) isnt really to crowdsource customer service, so much as to make it easier for people to get access to companies they have an issue with. EngineS WEB | May 12, 2008 6:12 AM. RWW Daily by Email. 22 Comments.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? Census 2008 Number of Companies by Employee Count.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Buzz Marketing for Technology

OCTOBER 20, 2008

August 2008. April 2008. July 15th, 2008 by admin | Print. Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. C) 2008 Accredited Degrees. By Alisa Miller. Feed Crier.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 16, 2008

April 2008. July 15th, 2008 by admin | Print. Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. Change your wallpaper with this fun tool that also serves as a news aggregator.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences."

Wiki 100

Wiki Enterprise Management Work Management Aggregators 100

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. Size matters.”

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Causality does not happen in aggregate, but instead at very granular level. More specifically, at customer, user, fan, visitor, lead level.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Content Standard

OCTOBER 15, 2018

That was 2008. What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Activating Content Before It Dies.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Who better to help me buy a flat screen TV than the employee who sees 100 customers a week? A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better. In a perfect world, every interaction that individual consumers have with your brand would be collected and stored in behavioral databases, so you could target and customize every single message easily.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

Towards a Definition The following definition is intended to introduce the general nature of PLEs: a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences. Posted by Deborah | 21 May, 2008 06:11. This was a great post.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100