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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The Fall 2023 survey results are based on responses from 316 senior marketing leaders at for-profit companies based in the United States. were VP-level or above.

CMO 70
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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The March 2023 survey results are based on responses from 314 senior marketing leaders at for-profit companies based in the United States.

CMO 52
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[Research Round-Up] B2B Highlights from "The CMO Survey" - Part 1

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) The September 2022 survey results are based on responses from 273 senior marketing leaders at for-profit companies based in the United States.

CMO 52
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[Research Round-Up] B2B Highlights From "The CMO Survey"

B2B Marketing Directions

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The February 2022 survey results are based on responses from 320 senior marketing leaders at for-profit companies based in the United States.

CMO 52
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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies. But, what can other B2B organizations learn from this campaign?

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9 call analytics platforms for marketing teams to consider

Martech

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.