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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 70
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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 52
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Free Assessment – Let’s Find Out How the World Sees You

Convince & Convert

Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. Today is the six-year anniversary of the Convince & Convert blog. It’s been an amazing ride, and I thank every one of you for your support.

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Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. More concretely, the system provides over 1,000 prebuilt “workflows” that perform tasks within data staging, loading, cleaning, transformation, aggregation, scoring, and measurement.

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[Research Round-Up] B2B Highlights from "The CMO Survey" - Part 1

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 52
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Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Sentiment analysis – quickly analyze aggregated lists of social conversations and their general sentiment. Know right away if a person is happy, mad, or critical.