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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. You need to be on top of everything all the time and long before the event begins. Before that he was V.P.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. A dashboard lets users pick widgets to display selected information.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options.

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Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release

BOP Design

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world. Their innovative research methodology maps agencies based on their ability to deliver.

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Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”.

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How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

At some agencies, rejected ideas get scrapped and disappear for good. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). It gave us a shorthand to point out that, on a consistent basis, the decisions we make are well informed.”

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change.