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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. This will remind marketing automation aficionados of HubSpot, which has made a similar journey. That''s theme number three.

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The Dawn of Marketing Automation [Video]

Adobe Experience Cloud Blog

by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? No business completely escaped the impact of the economy in 2008.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Below we have highlighted six strategies we employ at The Lead Agency to make sure we get the most out of our email marketing campaigns. Automate your email marketing campaigns. Marketing automation has become synonymous with email marketing, with many email marketing platforms offering automation as part of their services.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.