Remove agency
article thumbnail

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

article thumbnail

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. However, the advent of machine-based learning has led to more advanced analytics and monitoring. Example 1: Crenshaw Communications’ smart client monitoring.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. May 28, 2009.

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). But that makes the acquisition still more intriguing.

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

article thumbnail

Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

Likeable Media is a marketing agency dedicated to helping clients develop stories and become “likeable.” You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX. Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. Likeable Blog.

SEO 98