The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. Data can be exported to Excel, which is what many of Optify''s agency clients prefer.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Set up a multimedia taskforce for research and development or partner with a suitable agency to outsource. eMarketer.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

BOP Design

FEBRUARY 8, 2022

In light of our clients’ tremendous support through thick and thin, we’re extremely excited to announce that Bop Design was recently recognized by The Manifest as San Diego’s most recommended and reviewed design agency for 2022! To honor this amazing milestone, our team is taking a quick trip down memory lane.

Paid Search Agency 102

Paid Search Agency Design Word of Mouth Advertising Agencies 102

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies. Guest post by Mathew Jade.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

SmartBug Media

MARCH 23, 2023

But what does it mean to be an accredited HubSpot agency? Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services. This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Square 2 Marketing

OCTOBER 1, 2020

Back in 2008, when HubSpot first arrived on the scene, most agencies worked project to project. HubSpot started teaching agencies to think differently about their services and that they should be bundled into ongoing monthly retainers. Since I have one for GDD, why not share it with you, right? Good news — they were right.

Design 79

Design Bundling Marketing Websites Hubspot 79

BOP Design

DECEMBER 13, 2017

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world. Their innovative research methodology maps agencies based on their ability to deliver.

Advertising Agencies 50

Advertising Agencies Press Paid Search Agency Design 50

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. On the flip side, I've also had the opportunity to see many agencies prosper as they've secured bigger and bigger clients that stick with them for years.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Contently

SEPTEMBER 6, 2016

At some agencies, rejected ideas get scrapped and disappear for good. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). The agency also incorporated the “cute animal” theme into custom campaigns for other clients.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Webbiquity

DECEMBER 26, 2017

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search.

Paid Search Agency 230

Paid Search Agency Marketing Management Service Advertising Agencies 230

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. Cut Costly Contracts Look at external contracts with agencies and evaluate if you still need their services. This PlanetMoney TikTok gives a humorous explanation of the situation.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Integrated B2B

JULY 24, 2018

As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Even large agencies don’t have everything that is needed to meet such demands. Being a part of BBN – the world’s B2B agency couldn’t come at a better time.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B 40

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. This all changed with what we call the Lehmann Shock in 2008. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Brandwatch Marketing

FEBRUARY 23, 2024

Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Martech

MARCH 6, 2023

That was back in 2008. “We really wanted to appeal to brands and agencies, so we’ve actually introduced a variable model that supports things like seasonality and — for an agency — the ability to test and learn and iterate with different brands and not be locked into minimum monthly fees. Theriault acknowledges this.

Work Management 86

Work Management Marketing Management Paid Search Agency Advertising Agencies 86

Marketing Insider Group

MARCH 3, 2020

During the global economic crisis of 2008, an estimated 2.6 Cutting leadership bonuses, freezing recruitment and pay rises, reducing the use of agency and contract staff, and making better use of flexible working are all potential alternatives to layoffs that will show your employees you’re fighting on their behalf.

Paid Search Agency 275

Paid Search Agency Opt-out Work Management Opt-in 275

Brandwatch Marketing

FEBRUARY 23, 2024

Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

The Point

JANUARY 19, 2021

“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash. – Ben, Creative Director.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer. It was also ranked among the top 10 U.S. About The Mx Group.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Valasys

MARCH 4, 2019

Gravity Global, the multi-award-winning, global B2B agency network has successfully acquired full funnel agency JJ Marketing. It means that clients can effectively go to one agency with all of the skill-sets and expertise to support their marketing objectives, as well as supporting their in-house marketing teams,” Mark further added.

Demand Generation Agencies 56

Demand Generation Agencies Paid Search Agency Advertising Agencies B2B Marketing 56

Bannerflow

FEBRUARY 11, 2019

All providers promise streamlined workflows, efficient processes, and enhanced productivity – something that not all agencies can deliver. . With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost. Transparency comes as standard .

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Biznology

JUNE 19, 2019

Here are some of the highlights from this conference that show what companies are doing, which can hopefully help managers minimize such brand risks: Tim Powell (President, The Knowledge Agency) presented findings from his recent Conference Board supported study “Brand Equity Risk: Challenges in the Digital Marketing Era.”

Trends 120

Trends Branding Brand Identity Paid Search Agency 120

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Hubspot

NOVEMBER 29, 2018

An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency. Lifestyle Production Group is a video production company, and it creates videos for realtors and real estate agencies. Not only does it introduce the agent, it includes detail about the agency.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 92

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Sage Marketing

APRIL 12, 2023

Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Confessions of a B2B Marketer This podcast follows Tom Hunt , a B2B marketer, entrepreneur, and businessman, along his journey of growing his B2B agency, Fame. Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Spiralytics

MARCH 13, 2024

He started his YouTube career back in 2008 with a parody of the MTV music video of Silent Sanctuary’s song “Rebound.” That said, consider partnering with a digital marketing agency in the Philippines like Spiralytics to help you elevate your brand’s online presence and engagement. Cong TV (@CongTheVlogger) – 11.7

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

6sense

NOVEMBER 9, 2021

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Digital Marketing World Forum

JANUARY 29, 2020

I joined M&C Saatchi Performance back in 2008, when mobile marketing was just in its infancy. Since then, the digital advertising industry has evolved enormously and so has our agency.

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. This year, my agency was insanely busy working with both long-term and new clients on their tech stacks. We’re dealing with a lot of uncertainty right now.

Enterprise Management 108

Enterprise Management Work Management Paid Search Agency Marketing Management 108

Hubspot

JULY 18, 2016

An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. This move proved to be the right one.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Bannerflow

JULY 30, 2020

There are a few reasons: Transparent agency relationships. No longer bound by agency relationships. Now, when they choose to work with agencies, it’s often on a much more transparent – and effective – scale. When done right, an in-house team can be far more efficient than an agency model. In-house efficiency.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

NuSpark Consulting

JANUARY 11, 2013

Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. In 2008, no one had even heard of the App Store. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Sage Marketing

APRIL 12, 2023

Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Confessions of a B2B Marketer This podcast follows Tom Hunt , a B2B marketer, entrepreneur, and businessman, along his journey of growing his B2B agency, Fame. Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Virtual spaces improve recall of information , provide a greater sense of embodiment and presence , allow for greater interaction and agency, and help limit distractions. I knew immediately that the platform offered something extraordinary.

Rules 144

Rules Planning Work Management Advertising Agencies 144