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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Adwords 20
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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. He has always used Google AdWords and direct mail as his two strategies. He was more focused on AdWords at the time.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

Adwords 20
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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!)

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What do sales people need from marketing when launching a new product? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine?

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10 Secrets to Producing a Video that Drives Results

Convince & Convert

If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video. In 2008, the New York Times found that 19.4 Don’t just hope that your viewers know what to do next – tell them. Keep it short and sweet.