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Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. This post walks readers through the conversion tracking process on AdWords, Yahoo! Website Visitors Read Your Copy, Right? Whats the best keyword match type?


Best of 2008 (So Far) - SEO Guidance, Part 1


There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. In addition to the obvious (e.g.,

Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.


Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

So, I prefer the tweeps who post about interesting finds, helpful blog posts, or other resources that I can put to use. Especially in the early stages when a company doesn’t have the rich website content, Google page rank and inbound links to rank at the top of Google. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Pam: Absolutely.


Best of 2008: SEO Guidance, Part 4


Where can you find the best SEO tools and resources (I mean, other than here)? Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website. Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?

Best of 2008: SEO Tools, Part 2


What are the best tools for analyzing your website text? How can you view your website the way search engines see it? 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Which URL shorteners work best?

Best of 2007: SEO Copywriting


The most crucial single element of SEO is the content on a website. With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. From No to Know - How to Get Started in SEO/Marketing Copywriting by e-Marketing Performance Michelle Montoya provides an extensive list of helpful online SEO and marketing copywriting resources.

Best of 2007: Marketing Research


Online Debate #2 Today, As Survey Delves Into Who's Watching by Online Media Daily Citing research into the use and consumption of online media for political campaigns, Les Luchter finds that although " traditional media reigned as the overall choice.for getting 2008 campaign news, with 86% planning to use TV and radio for info about the candidates, and 63.5%

Best of 2008: Cool Web Tools, Part 3


You'll find all of these and others in this final set of cool web tools and resources from last year. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users. Clinton" and "Whitewater").


Best of 2008: Blogging for Business, Part 3


How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? about your organization?


Best of 2008: Strategy and Branding, Part 2


Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru?

Best of 2008: Social Media Optimization, Part 3


A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Many people add their company website and/or blog. How can you make more efficient use of social media? Got something to tell the world? Social Tagging

Best of 2008: Random but Interesting, Part 1


Looking for the best career search websites? Resources to improve your Internet marketing skills? by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Specialty search engines? The story behind LOLcats? Find music online? Help wanted. Desperately.

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Let’s answer that question by taking a look at how political candidates have structured and used their websites and how that has evolved to mirror marketing best practices. The Website. In 1996, just five years after the first website was built, Bill Clinton and Al Gore took advantage of the web to promote their campaign. Trump Website: Above the fold. voters.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Are you a Search Engine Watch Member? | Before jumping on that bandwagon, consider two points.

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Best Social Media Stats, Facts and Marketing Research of 2010


Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. And much more.

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Best Social Media Stats and Market Research of 2010 (So Far)


Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?