2008, Adwords and SEM - B2B Marketing Zone

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Landing page improvements focused on promoting a specific, tangible offer to drive conversions. . billion unique monthly views.

SEM

SEM Cost Per Click Enterprise Management Paid Search Agency

SEM Mystery: The Case of the Missing Leads

Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Went great.

SEM

SEM Adwords CTR Search Engine Marketing

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

NOVEMBER 8, 2021

Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. It’s a great first stop for anything related to SEO, SEM or internet marketing. His LinkedIn page – which has nearly 1.5 Social Media Examiner.

SEO

SEO Work Management Marketing Management Advertising Agencies

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Adwords

Adwords Tactics Tips SEM

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

Adwords

Adwords Tactics Tips PPC

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

seo.co

MARCH 8, 2020

Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. It’s a great first stop for anything related to SEO, SEM or internet marketing. His LinkedIn page – which has nearly 1.5 Social Media Examiner.

Internet Marketing

Internet Marketing SEO Social Marketing Marketing Websites

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. How often should that be?

SEM

SEM Campaigns Optimization Tips

Best of 2008: Search Engine Marketing

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

Search Engine Marketing

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools

Tools Best Practices SEM Adwords

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs? tactics to boost b2b marketing results.

Tools

Tools Best Practices Web 2.0 Adwords

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

How to make sure search-engine users find your Web site by IT World Canada In this SEO for Dummies -style piece, Christopher Null interviews Rand Fishkin of SEOmoz , Danny Sullivan of Search Engine Land , and Michael H. Still, even experienced SEOs may find some useful tips here. Is SEO Worth the Cost & Effort?

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

AUGUST 10, 2009

Video SEO Tip: How to Create Your Own YouTube “click-to-buy” Link – for FREE by ReelSEO Grant Crowell describes a clever trick for integrating a free call to action with any video you place on YouTube, and even a way to do A/B testing for video and landing page variations. Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?)

Social Media

Social Media Web 2.0 Optimization Media

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. ("End Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools

Tools Best Practices RSS Adwords

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS

RSS Best Practices Business Blogger

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! This brief yet helpful post provides some answers.

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Swim Search for Blogging Mert Erkal free-music-search-engines AddictiveTips Last.fm

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO

SEO Best Practices PR PageRank

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

SEO social media interactive PR? SEO social media interactive PR?

PR

PR Best Practices Blogger Copywriting

B2B Marketing Zone

Video Tech Company Leverages SEM to Drive Enterprise Leads

SEM Mystery: The Case of the Missing Leads

Webinars

Trending Sources

Best of 2008: SEM Landing Pages

Webinars

Top 50 SEO & Marketing Blogs & Influencers for 2022

Best of 2008: AdWords Tips and Tactics

Best of 2008: AdWords Tips and Tactics, Part 2

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

3 More Tips for Optimizing SEM Campaigns

Best of 2008: Search Engine Marketing

Best of 2008: Cool Web Tools, Part 2

Best of 2008: Cool Web Tools, Part 3

Best of 2008: Social Media Optimization, Part 5

Best of 2008: SEO Guidance, Part 5

Best of 2008: Social Media Optimization, Part 4

Best of 2008: Blogging for Business, Part 1

Best of 2008: Strategy and Branding, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Blogging for Business, Part 2

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2008: Random but Interesting, Part 2

Best of 2008: SEO Guidance, Part 4

Best of 2008: Blogging for Business, Part 3

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Random but Interesting, Part 1

Best of 2008: SEO Guidance, Part 3

Best of 2008: Social Media Optimization, Part 2

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2008: Interactive PR, Part 2

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