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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. The first Aflac duck debuted in 2000. The company reported $9.7

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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Rather than starting with tools, technologies or tactics (e.g., branding strategy. should we write a blog? should we be on Twitter?),

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Poking fun at Web 2.0 The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Take advantage of new tools to raise your own profile by commenting on existing content? by Social Media Today Martin Edic shows how tools like Disqus , IntenseDebate and BackType take commenting out of the narrow realm of specific blogs and enable the commenters themselves to get much wider exposure.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

domain to enhance your company's web presence. While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

e.politics: online advocacy tools & tactics » Quick Hits — August 29, 2007 says: August 29, 2007 at 1:15 pm [.] Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.