Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. The first Aflac duck debuted in 2000. The company reported $9.7
100 
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