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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

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Best of 2008: SEM Landing Pages

WebMarketCentral

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. The first Aflac duck debuted in 2000. The company reported $9.7

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." Thankful For PR 2.0

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. Whats the best keyword match type?

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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. social marketing.