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Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Set up measuring tools to find out more about your customers and offer them genuine personalisation once you’ve built up a relationship with them. The two most commonly used email marketing platforms, Campaign Monitor and MailChimp , both offer A/B testing tools. Use email as a tool for keyword research. Segment your audiences.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you use free Google tools to benchmark your search marketing performance against your competition? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. Which URL shorteners work best?

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! How to make sure search-engine users find your Web site by IT World Canada In this SEO for Dummies -style piece, Christopher Null interviews Rand Fishkin of SEOmoz , Danny Sullivan of Search Engine Land , and Michael H.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? Take advantage of new tools to raise your own profile by commenting on existing content? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers.