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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Adwords 20
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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. Set up measuring tools to find out more about your customers and offer them genuine personalisation once you’ve built up a relationship with them. Why Email Marketing?

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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. It basically comprised of business pages and the insights tool. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . Enter the Keyword . As it has its own API, one can make custom keyword searches.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you use free Google tools to benchmark your search marketing performance against your competition? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. Which URL shorteners work best?

SEO 20
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SEO Tips to Reach the Modern Searcher

Content Standard

During its short lifetime, content marketing has matured from product- pushing to problem solving. No longer stuck in a phase of youthful selfishness, content marketing has developed an empathetic mentality needed to become what people love. But not every content strategy has matured at the same rate. When selecting keywords.

SEO 40
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? In this post, Brandon Falls briefly explains the purpose and content of the guide. Looking for a concise explanation of the different types of redirects?

SEO 20
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Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.