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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Among other stuff.

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Ad Tracking: What It Is & How to Do It

Hubspot

We wrote an article here that can help you determine the right metrics to track based on the goals of your ad campaign. You can learn more about tracking parameters and how they work in this article. Look at your campaign and ask yourself: What’s the behavior I want to influence, not just something I can measure?".

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. 75% of U.S.