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| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. While 28% of U.S.
| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. How do the audiences differ across various social networks? Adam T.
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| | THE EFFECTIVE MARKETER
MAY 10, 2010 Taming Your Brand Mascot « The Effective Marketer
recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted. In 2008, revenues were up to $16.6 billion.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Among other stuff.
| | WEBMARKETCENTRAL
AUGUST 31, 2009 Best of 2008: Random but Interesting, Part 2
Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. Looking for some off-the-beaten-trail ideas for driving more site traffic? Meeting the biggest challenges in b2b marketing head-on?
| | CUSTOMER EXPERIENCE MATRIX
JULY 30, 2009 Hubspot Offers Small Business Marketers a Big Bundle of Features
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.
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