2008 - B2B Marketing Zone

Journalists as Buzzword Killers

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. Here are the top 12 offenders: leader. innovative.

Ethics

Ethics PR Press Fulfillment

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

DECEMBER 6, 2011

” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” Legacy publishers are telling advertisers that journalists will create content marketing for them.

Content Marketing

Content Marketing Ethics Content Vendors

B2B Marketing Zone

B2B Memes

Journalists as Buzzword Killers

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

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