Content Goblins
Kevin Indig
NOVEMBER 13, 2023
From 2008 to 2018, US publisher revenue nosedived from $37.8b source ) As a result, publishers shopped for new business models: affiliate marketing, AdSense, subscriptions, or renting out subdomains. The winning playbook in SEO often leads to mediocre content, but it works. Google had no competition over the last 25 years.
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