Content Goblins
Kevin Indig
NOVEMBER 13, 2023
From 2008 to 2018, US publisher revenue nosedived from $37.8b source ) As a result, publishers shopped for new business models: affiliate marketing, AdSense, subscriptions, or renting out subdomains. 3 years ago, I made the argument for indexing APIs. to $14.3b (-62%), while digital advertising reached $107b.
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