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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Aggressive testing of ad copy. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3

SEM 222
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives.

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Advertising methods are too ephemeral

Biznology

The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Well, every ad you make can be as interesting, as long as you’re willing to come out of your art department and share your process, share your experience, share your steps.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

eCommerce 114
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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

” Owain Williams , Influencer Marketing Blogger. Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. Traditional advertising isn’t as effective.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Today, most of his traffic comes from Facebook Ads and Push Ads. He advises aspiring bloggers to find their niche.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. The added bonus is that advertising costs will likely go down with everyone in a recession. In fact, many brands have seen massive growth during times of economic crisis. Agile Marketing is Your Friend.