Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. Take for example your classic white paper.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

JANUARY 11, 2011

I know a lot of bright people who are really active on these sites and very few are seeing results. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

I know a lot of bright people who are really active on these sites and very few are seeing results. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

JANUARY 7, 2014

Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing. 1) Digital Marketing. Created: March 3, 2008. 2) Inbound Marketers - For Marketing Professionals. Created: February 2, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Zoominfo

DECEMBER 19, 2018

The creator of five multi-million-dollar companies, Jay is also an active venture capitalist and technology advisor, as well as an avid tequila collector. Elite Marketing Pro. Go take a look at the latest video content from Leadit Marketing! Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Wait a minute, isn’t that what Content or Inbound marketing is all about? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Exo B2B

MARCH 8, 2018

Active blog and other publications. Entrepreneur, founder and CMO of IdealSpot.com , speaker, co-author of “ Call to Action “(2005), “ Waiting for Your Cat to Bark “ (2006), “ Always Be Testing “(2008) and “ Buyer Legends: The Executive Storyteller’s Guide “ (2014). Media presence as spokesperson for the community.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Zoominfo

OCTOBER 5, 2021

The creator of five multi-million-dollar companies, Jay is also an active venture capitalist and technology advisor, as well as an avid tequila collector. Go take a look at the latest video content from Leadit Marketing! Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Marketing Traction

FEBRUARY 17, 2011

I’m very active and have led several Los Angeles association chapters and I’ve served on some national boards and committees. I’m relatively active on LinkedIn. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 to foster aggressive adoption of Web 2.0

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. Active Blog and other publications. Seeking to define them is one thing. Categorizing them, is another.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Industrial Marketing Today

OCTOBER 2, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. But this doesn't mean your agency shouldn't do inbound marketing. They even wrote the book on inbound marketing to engineers. "By

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Actively participate in forums where your target audience hangs out. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Content Marketing Institute

SEPTEMBER 26, 2018

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Marketing continues to be additive. Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 4, 2011

It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year.

Social Media 28

Social Media Media Leads Lead 28

Hubspot

FEBRUARY 1, 2017

billion daily active users. Original model: " To enable great content from the world of inbound marketing to get noticed. ". Founded: 2008. Today: Current model: " To give people the power to share and make the world more open and connected. ". Anyone can create a profile, with some parameters for members who are minors.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Active participation in social media.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

AUGUST 23, 2010

” is the question that usually follows announcements of new marketing activities. No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. But what is the ROI of customer evangelism? Tweet this ).

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Hubspot

NOVEMBER 12, 2010

He is also the Chair of the Joint Committee on Revenue, Vice-Chairman of the Joint Committee on Higher Education, and is an active member of the Senate Committee on Ways & Means and the Joint Committees on Economic Development & Emerging Technologies, Consumer Protection & Professional Licensure and Veterans & Federal Affairs.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.] link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.]

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

JULY 18, 2016

An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Hubspot

MAY 10, 2018

The Hard Truth About Marketing. The year is 2008, and you're an inbound marketer at the top of her game. You blog three times a day, craft beautiful emails promoting your company's latest products, and share content relevant to your marketing personas on social media.

Top of Funnel 78

Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Hubspot

FEBRUARY 28, 2014

Inbound Marketing and Your School. Using inbound marketing at your private school is about creating content that is going to be found by your target parents and/or students on Google and in social media. He came across the inbound marketing book , and had his marketing "ah-ha" moment.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. What Marketing and Sales teams need is one, single solution that delivers AND not OR. We did it with Marketo in 2008, and it’s what we’ve done today by delivering Demandbase One. It was amazing!

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Engagio

OCTOBER 13, 2020

Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity. Marketing is playing a bigger role at the bottom of the funnel. In this new environment, Marketing has a new job.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Biznology

SEPTEMBER 10, 2013

You can make up for it by attracting, retaining, and activating everyone else as well. You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Engagio

OCTOBER 1, 2019

Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity. Marketing is playing a bigger role at the bottom of the funnel. In this new environment, Marketing has a new job.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85